Let's clarify your message

A workshop specifically designed to help your whole C-level team to get their story, positioning, and messaging right, from the start, in your homepage.
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Craft an engaging narrative
Choose a strong positioning
Spread messages that resonate

Are you in any of these situations?

Your pitch isn’t sparking interest or excitement
People don’t fully understand the value you bring
Your website feels outdated and confusing
Leads aren’t converting into customers
If any of these resonate, this workshop will help you create a clear, compelling message that drives results.
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How it works

Your startup might have the best solution, but if people don’t understand its value, they’ll move on. Misaligned messaging can cost you customers, investors, and opportunities.
  • The Audit

    • 1) The audit

    We’ll look at your website, product demo and materials and also analyse key 25 questions from our intake form, on your current status of things.

  • The Workshops

    • 2) The Workshops

    Through a series of workshops we’ll create a strong narrative, choose a bold positioning and craft key messages to spread in all your marketing.

  • The Homepage

    • 3) The Homepage

    Receive a Google docs wireframe ready with copy for you to apply on your homepage.

  • The Tweaks

    • 4) The Go-To-Market

    One last session to adjust things and make sure you are ready to go to market with a new story, positioning and messaging.

    When your message is clear, revenue goes up.

    This workshop, in a nutshell

    What it is

    A tailored, deep-dive workshop designed for your entire founding team.

    Why it works

    Bringing the team together aligns everyone, ensuring a unified voice and vision.

    How it runs

    Through structured online sessions, we refine your story, positioning and craft messaging together.

    What you’l gain

    Clarity on your brand, alignment within your team, and confidence in your messaging.

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    What others have said

    Alvaro’s expertise was instrumental in our rebranding, and scaling process. He not only helped reposition our company but also supported us through launching new features, ensuring we communicated our value clearly and effectively.
    Lennard Kooy CEO at Storyteq
    Alvaro’s strategic approach to rebranding and repositioning our tool led to a successful cohort launch. His marketing strategy made a significant impact in raising awareness and driving adoption.
    Sharon Tal Founder at Where To Play (The Market Opportunity Navigator)
    Alvaro completely transformed our approach to marketing with a clear narrative and streamlined content strategy. His work was pivotal in our successful exit, aligning our messaging with growth opportunities.
    Sasha Martina Founder at Your Talent Agency
    Alvaro helped us refine our positioning as OKR experts, dramatically increasing lead generation. His guidance during our book launch made it a resounding success.
    Bart den Haak Founder at Moving The Needle
    Alvaro’s ability to craft a compelling narrative was key to securing the investment we needed. He truly understood how to communicate our vision and potential to investors
    Tomas Pando Founder at MasterMeUp
    Alvaro was a driving force behind our rebranding and repositioning efforts. His content strategy aligned our messaging across multiple teams, significantly improving our global presence and outreach.
    Jeroen van der Sommen Founder at Akvo

    Pricing

    When your message is clear, revenue goes up.

    If you confuse, you loose, so get your message straight without any guesswork, so you can actually focus on what you are great at.

    *€2500 for early stage startups.

    Homepage development
    €3900
    One time upfront payment
    Three workshop sessions on Zoom (90 min)Three workshop sessions on Zoom (90 min)
    Completed narrative, positioning and messaging canvasCompleted narrative, positioning and messaging canvas
    Core capabilities deckCore capabilities deck
    Webpage wireframe with production-ready copyWebpage wireframe with production-ready copy
    30min go-to-market consultation30min go-to-market consultation
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    Key Principles

    You Can’t Read the Label When You’re Inside the Bottle

    As founders or team members, you’re too close to your business to see it objectively. An external expert brings clarity and an outsider’s perspective to uncover the real value you offer and how to communicate it effectively.

    Confusion Costs You Customers

    If your message is unclear or inconsistent, potential customers will move on. Crafting a clear, compelling message is more than just a creative exercise—it’s a critical business strategy that drives growth.

    Better to Be Clear Than Cute

    It’s easy to fall into the trap of creating clever or catchy messaging that ultimately fails to resonate. An external expert ensures your message connects with your audience by prioritizing clarity over complexity.

    Proven Frameworks and Experience

    Professionals bring tested methods and real-world experience that can help you create messaging that aligns with market expectations and stands out in your industry.

    F.A.Q

    Hiring an expert isn’t just about getting the job done—it’s about doing it right, saving you time, energy, and resources while ensuring your business communicates its value effectively.

    Why should we hire an external expert instead of doing this ourselves?

    While it may seem tempting to handle your narrative and messaging internally, here’s why bringing in an external expert is crucial. Refining your message on your own often leads to trial-and-error marketing efforts that waste resources. A guided process helps you get it right the first time, so you can focus on execution rather than endless iterations.

    How is this different from hiring a copywriter?

    Copywriters focus on crafting individual pieces of content like ads, emails, or web copy. I work on the foundational layer—your narrative, positioning, and messaging strategy. I ensure your story is clear, aligned, and impactful so that every piece of content feels intentional and resonates with your audience.

    How do I know if this workshop is right for my startup?

    This interactive workshop is ideal for founders, co-founders, and marketing leads at early-stage startups who are looking to refine their brand story, clarify their market positioning, and craft messaging that resonates with customers and investors. If you’re struggling with clarity in how you present your value or need to create a consistent brand message, this workshop will provide you with actionable tools and insights.

    What’s the format of the workshop?

    The workshop consists of three 90-minute Zoom sessions. Each session will be interactive and focused on practical outcomes. You’ll be actively working on your startup’s narrative, positioning, and messaging, with the support of expert guidance. By the end of the workshop, you’ll have deliverables you can immediately implement, including a messaging canvas and a homepage wireframe.

    How long will it take to see results from the workshop?

    The workshop has a 3-4 weeks turnaround and is designed to give you immediate, actionable insights. You’ll leave each session with tangible outcomes. While the full impact depends on how quickly you implement the learnings, many participants see improvements in their ability to communicate their brand and attract more qualified leads almost immediately.

     

    What if we already have a brand story, positioning, or messaging?

    This workshop is valuable even if you already have existing brand elements. We will help you refine and sharpen what you’ve built so far, ensuring your messaging is clear, concise, and impactful. If you feel that your current narrative or positioning isn’t resonating with your audience or standing out, this workshop will help you make those crucial adjustments for better results.

    How will this workshop help us attract customers and investors?

    A compelling brand story and clear messaging are essential for engaging customers and investors. In this workshop, you’ll learn how to position your startup with confidence, communicate your unique value proposition effectively, and align your messaging with your target audience’s needs. By the end of the workshop, you’ll have the tools to present a brand story that builds trust, engages leads, and sparks investor interest.